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IGTV – Instagrams new answer to Youtube
In the last few days, you could already read first hints and insider information on a planned new Instagram function on various blogs. Yesterday in San Francisco at a press conference of the social...
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Holidays on the coasts of Instagram – UGC & Influencer in Tourism Marketing
Social media accompanies us everywhere. Even on holidays, platforms like Instagram and Facebook are omnipresent. No matter if it is the video recording of your surf holiday on Sylt or the photo of the...
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The Future of Social Networks: Facebook Creates Spaces
“The future is private.” This sentence always seems to bounce around during the annual F8 conference; this year, the two-day event took place on April 30th and May 1st at the McEnery Convention Center...
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Your Whole Life in an App – the Wechat Phenomenon
Communication — Shopping — Entertainment — Business, all on one single platform. It sounds like science fiction. Is something like this even feasible? Facebook is betting on it and is doing everything...
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TikTok Marketing for e-Commerce Brands: How to Reach your Target Customers on...
In the rapidly evolving world of social media, new platforms tend to disrupt the space at an extraordinary pace. And more often than not, by the time most brands expand their social stack to capitalise...
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Social Proof in eCommerce: Leveraging Influencer Marketing Successfully
Picture this – you’re on your way to purchase a certain type of product, you’ve done your research and you are aware of the options you have to choose from. You browse through the catalogue to find the...
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